Dr. Francescucci earned a Bachelor of Business Management (BBM) from the Ted Rogers School of Business Management at Toronto Metropolitan University, an MBA from the Ivey Business School at Western University and a DBA (Doctor of Business Administration) from the Manchester Business School at the...
Dr. Francescucci earned a Bachelor of Business Management (BBM) from the Ted Rogers School of Business Management at Toronto Metropolitan University, an MBA from the Ivey Business School at Western University and a DBA (Doctor of Business Administration) from the Manchester Business School at the University of Manchester. All his degrees had specializations in Marketing. His dissertation focused on business-to-business (B2B) marketing, specifically on the role of inter-firm market orientation between distribution channel actors and the relationship between company-specific market orientation and firm performance.
He also brings a wealth of industry experience in marketing in high-tech and service industries, in both consumer and B2B settings, into the classroom and to his research activities. His experience includes work with Rogers Wireless, Bell Canada, Ontario Lottery and Gaming Corporation, and Ingram Micro (the world's largest IT products distribution company).
His research interests include B2B and Relationship Marketing, Social Media Technologies, Marketing Education and Blending learning, and Innovation Adoption.