Anthony Francescucci

Photo of Anthony Francescucci

Associate Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario a.frances@ryerson.ca Office: (416) 979-5000 ext. 556727

Bio/Research

Dr. Francescucci earned a Bachelor of Business Management (BBM) from the Ted Rogers School of Business Management at Ryerson University, an MBA from the Ivey Business School at Western University and a DBA (Doctor of Business Administration) from the Manchester Business School at the University o...

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Bio/Research

Dr. Francescucci earned a Bachelor of Business Management (BBM) from the Ted Rogers School of Business Management at Ryerson University, an MBA from the Ivey Business School at Western University and a DBA (Doctor of Business Administration) from the Manchester Business School at the University of Manchester. All his degrees had specializations in Marketing. The focus of his dissertation was in the area of business-to-business (B2B) marketing specifically focused on the role of inter-firm market orientation between distribution channel actors on the relationship between company specific market orientation and firm performance.

He also brings a wealth of industry experience in marketing, in high tech and service industries in both consumer and B2B settings, into the classroom and to his research activities. His experience includes work with Rogers Wireless, Bell Canada, Ontario Lottery and Gaming Corporation and Ingram Micro (the worlds largest IT products distribution company).

His research interests include B2B and Relationship Marketing, Social Media Technologies, Marketing Education and Blending learning, and Innovation Adoption.


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