Chris Gibbs
Associate Professor
Director, Ted Rogers School of Hospitality and Management
Ted Rogers School of Management
Ted Rogers School of Hospitality and Tourism
Toronto, Ontario
cgibbs@torontomu.ca
Office:
(416) 979-5000 ext. 552297
Expert In
Airbnb pricing and listings
Communication theory
Destination marketing
Digital culture
Hospitality and tourism
New media technology
Responsive web design
Social media marketing by North American hotels
Social networking
Theme: Arts, culture & creativity
Theme: Future of work
Travel-specific cancellations due to COVID-19
Bio/Research
Dr. Chris Gibbs has over 20 years of diverse sports, entertainment, travel and hospitality industry work experience prior to teaching at university. He uses this diverse experience to guide his teaching and research. His recent research looks at Airbnb pricing, Airbnb Entrepreneurship and Video G...
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Bio/Research
Dr. Chris Gibbs has over 20 years of diverse sports, entertainment, travel and hospitality industry work experience prior to teaching at university. He uses this diverse experience to guide his teaching and research. His recent research looks at Airbnb pricing, Airbnb Entrepreneurship and Video Game Tourism, use of mobile-ready platforms (mobile websites, responsive website design and mobile applications) across the spectrum of hotels, destination marketing organizations and airports. Prior research has investigated hotel mobile applications, responsive website design, the use of Twitter for sports, and the use of social media for hotel human resources. Beyond his academic research, he has done research for a diverse group of organizations; Royal Bank, Tourism Toronto, Fairmont Hotels and Resorts and Miles Destination Marketing.
For his teaching and contribution to the university, Chris has received recognition, including a 2016 Vice-Provost Experiential Teaching Award, a 2014 Deans Teaching Award and a 2012 School of Hospitality and Tourism Management Service Award.
Before joining Toronto Metropolitan University (formerly Ryerson), Chris spent eight years at Maple Leaf Sports and Entertainment in business operation and venue management roles. He has also held leadership positions in the travel industry with Travel CUTS, live theatre marketing with Livent Inc. and attraction marketing with Playdium Entertainment. Throughout his career, Chris always finds “white space” where he creates new business opportunities for companies to reach new markets with new revenue opportunities. He has built a reputation as an accomplished leader with an engaging presentation style.
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For his teaching and contribution to the university, Chris has received recognition, including a 2016 Vice-Provost Experiential Teaching Award, a 2014 Deans Teaching Award and a 2012 School of Hospitality and Tourism Management Service Award.
Before joining Toronto Metropolitan University (formerly Ryerson), Chris spent eight years at Maple Leaf Sports and Entertainment in business operation and venue management roles. He has also held leadership positions in the travel industry with Travel CUTS, live theatre marketing with Livent Inc. and attraction marketing with Playdium Entertainment. Throughout his career, Chris always finds “white space” where he creates new business opportunities for companies to reach new markets with new revenue opportunities. He has built a reputation as an accomplished leader with an engaging presentation style.
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