Hong Yu
Associate Dean, Graduate Programs, Ted Rogers School of Management
Professor
Ted Rogers School of Management
Ted Rogers School of Retail Management
Toronto, Ontario
hongyu@torontomu.ca
Office:
(416) 979-5000 ext. 552540
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Bio/Research
Dr. Yu’s research program focuses on two streams: (a) consumers’ shopping experiences and journeys in various retail settings, and (b) the marketing and management strategies of retailers. She has studied tourist shoppers, fashion leaders, the visually impaired, pop-up shoppers, and older custome...
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Bio/Research
Dr. Yu’s research program focuses on two streams: (a) consumers’ shopping experiences and journeys in various retail settings, and (b) the marketing and management strategies of retailers. She has studied tourist shoppers, fashion leaders, the visually impaired, pop-up shoppers, and older customers in diverse retail settings, including souvenir shops, e-commerce sites, shopping malls, pop-up shops, and omni-channel retailing contexts. With backgrounds in engineering, design, and business, Dr. Yu also has a keen interest in researching management strategies that lead to efficiency and effectiveness in the transformation processes of products, services, and customer experiences, and she leverages the insights gained from consumer behaviour research to inform how product innovation, inclusive retail environments, and service designs contribute to business practices.
Currently, her active research projects focus on cross-cultural studies on the topics of shopping for others, electronic commerce servicescape, and sustainable luxury fashion adoption and strategies, using research methods such as survey, Kano methodology, and social media data-mining.
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Currently, her active research projects focus on cross-cultural studies on the topics of shopping for others, electronic commerce servicescape, and sustainable luxury fashion adoption and strategies, using research methods such as survey, Kano methodology, and social media data-mining.
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