Kelly MacKay
Professor
Vice-Provost, Academic
Ted Rogers School of Management
Ted Rogers School of Hospitality and Tourism
Toronto, Ontario
k7mackay@torontomu.ca
Office:
(416) 979-5000 ext. 6700
Expert In
Community tourism
Destination images
Festival audiences and engagement
Information search and processing
Management, Entrepreneurship and Competitiveness
Mobile device use at festivals
Place-based information technology
Social media usage in hotel human resources
Special interest tourism
Visual representations in tourism
Bio/Research
Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, many provincial tourism departments and DMOs, as well as major festivals (Taste of the Danforth, Pride Toronto, Buskerfest) and organizations such as Attractions Ontario, Ontario Culinar...
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Bio/Research
Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, many provincial tourism departments and DMOs, as well as major festivals (Taste of the Danforth, Pride Toronto, Buskerfest) and organizations such as Attractions Ontario, Ontario Culinary Tourism Alliance, and Transportation Options Ontario. Her recent research examines Mobile IT and Free Choice Experiences (SSHRC). Dr. MacKay’s work employs a variety of methodological approaches including photo-elicitation, focus groups, surveys, and mixed-methods. She is a member of the editorial board for the Journal of Travel Research and Past President of the Travel and Tourism Research Association Canada Chapter.
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