Nükhet Taylor
Assistant Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario nukhet.taylor@torontomu.ca
Bio/Research
My research focuses on how marketers can facilitate consumption practices that elevate consumer well-being. A common area I explore is the marketing of food items, wherein I pinpoint how consumers can sometimes be nudged towards overconsumption, and what marketers can do to help reduce this tende...
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Bio/Research
My research focuses on how marketers can facilitate consumption practices that elevate consumer well-being. A common area I explore is the marketing of food items, wherein I pinpoint how consumers can sometimes be nudged towards overconsumption, and what marketers can do to help reduce this tendency. My focus into consumer well-being also extends to how marketers can help consumers adopt innovative products that offer critical benefits, and how digital marketing can be leveraged to increase consumer interest in safety products. My work has implications for public policy makers, businesses, and marketing professionals who endeavour to practice consumer-centered, and responsible, marketing practices.
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