Pushpinder Gill
Assistant Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario gill@torontomu.ca
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Bio/Research
My research focuses on the geography of marketing through chain organizations accomplished through a rigorous integration of theory, firm and customer level data, behavioral experiments, machine learning applications, and econometric methods. Prior to my Ph.D., I worked in the services franchisin...
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Bio/Research
My research focuses on the geography of marketing through chain organizations accomplished through a rigorous integration of theory, firm and customer level data, behavioral experiments, machine learning applications, and econometric methods. Prior to my Ph.D., I worked in the services franchising sector for 7 years in Dubai, India, and New Zealand.
Chain organizations (e.g., McDonald’s) fascinate me. Therefore, my research examines (1) performance drivers in franchise systems (e.g., social media capabilities, franchisee experience, aligned interests), (2) spatial and competitive dynamics (e.g., ownership concentration, agglomeration, unit failures), and (3) governance and coordination mechanisms (e.g., decision rights allocation, franchising intensity, environmental responsibility, product responsibility).
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Chain organizations (e.g., McDonald’s) fascinate me. Therefore, my research examines (1) performance drivers in franchise systems (e.g., social media capabilities, franchisee experience, aligned interests), (2) spatial and competitive dynamics (e.g., ownership concentration, agglomeration, unit failures), and (3) governance and coordination mechanisms (e.g., decision rights allocation, franchising intensity, environmental responsibility, product responsibility).
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