Rishad Habib

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Assistant Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario rishad.habib@ryerson.ca

Bio/Research

Rishad is an assistant professor of marketing specializing in consumer behaviour. Her research focuses on the intersection of novel marketing practices, social norms and prosocial behaviour. She investigates how consumers react to shifting norms and novel marketing practices, and its effect on th...

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Bio/Research

Rishad is an assistant professor of marketing specializing in consumer behaviour. Her research focuses on the intersection of novel marketing practices, social norms and prosocial behaviour. She investigates how consumers react to shifting norms and novel marketing practices, and its effect on their prosocial and sustainable decision making. She also explores managerial strategies to encourage positive behaviour.

She completed an MSc in Marketing and Consumer Studies from the University of Guelph and a PhD in Marketing and Behavioural Science from the Sauder School of Business, at the University of British Columbia.


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