Dr. Sean Hingston is an assistant professor of marketing. He earned his MSc in Marketing, Management, and Society from the Stockholm University School of Business, and his PhD in Marketing from the Schulich School of Business at York University. Dr. Hingston has two dominant lines of research, th...
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Dr. Sean Hingston is an assistant professor of marketing. He earned his MSc in Marketing, Management, and Society from the Stockholm University School of Business, and his PhD in Marketing from the Schulich School of Business at York University. Dr. Hingston has two dominant lines of research, the first of which focuses on the role that social judgments play in consumption. In this work, he investigates how consumers are judged for their consumption behaviours, and also how the inferences people make about others can come to influence their judgments of brands and products. His other line of research explores the psychological basis of food preferences and aversions. Prior to academia, Dr. Hingston worked in a number of sales, marketing, and research roles at organizations such as Molson Coors and the Ontario Public Service.
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