Seung Hwan (Mark) Lee
Associate Dean, Engagement and Inclusion, Ted Rogers School of Management
Journal Editor, Marketing Education Review
Professor
Ted Rogers School of Management
Ted Rogers School of Retail Management
Toronto, Ontario
lee.mark@torontomu.ca
Office:
(416) 979-5000 ext. 557606
Expert In
Consumer behaviour
Consumer networks
Consumer psychology
Culture and creativity
Effects of VR on charitable giving
Retail management
Sensory marketing
Social networks and impact on retail customers
Theme: Future of work
Theme: Transformative technology
Virtual reality (VR) / augmented reality (AR) in tourism
VR and travel
Bio/Research
Dr. Seung Hwan (Mark) Lee is a Professor at the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson). He earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at University of Windsor and Bachelor'...
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Bio/Research
Dr. Seung Hwan (Mark) Lee is a Professor at the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson). He earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at University of Windsor and Bachelor's degree in Arts & Science at McMaster University. His previous work experiences include working for Coca-Cola and General Motors.
Dr. Lee’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing. He has published in top tier journals which include Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research. Dr. Lee previously taught Principles of Marketing at Western University where he was awarded the university-wide excellence in Teaching Award in 2011. He also taught Consumer Behavior at Colorado State University where he was the recipient of the Best Teacher Award in 2013.
In November of 2019, Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA) becoming only the second Canadian ever to receive this prestigious recognition.
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Dr. Lee’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing. He has published in top tier journals which include Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research. Dr. Lee previously taught Principles of Marketing at Western University where he was awarded the university-wide excellence in Teaching Award in 2011. He also taught Consumer Behavior at Colorado State University where he was the recipient of the Best Teacher Award in 2013.
In November of 2019, Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA) becoming only the second Canadian ever to receive this prestigious recognition.
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