Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's (formerly Ryerson) Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behavio...
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Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's (formerly Ryerson) Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.
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