Jenna Jacobson

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Assistant Professor Ted Rogers School of Management Ted Rogers School of Retail Management Toronto, Ontario jenna.jacobson@torontomu.ca Office: (416) 979-5000 ext. 7284

Bio/Research

Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's (formerly Ryerson) Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behavio...

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Bio/Research

Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's (formerly Ryerson) Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.

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