Jenna Jacobson
Associate Professor
Director, Retail Leadership Institute
Eaton Chair in Retailing
Ted Rogers School of Management
Ted Rogers School of Retail Management
Toronto, Ontario
jenna.jacobson@torontomu.ca
Office:
(416) 979-5000 ext. 7284
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Bio/Research
Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's (formerly Ryerson) Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behavio...
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Bio/Research
Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University's (formerly Ryerson) Ted Rogers School of Retail Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information.
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