Expert In:

• Branding
• Consumer and producer perspectives
• Culture and creativity
• Digital retailing

Expert In:

• Branding strategies
• Consumer shopping experiences
• Electronic commerce (eCommerce)
• Inclusive retail environments

Expert In:

• Italian food, branding and language
• Culture and creativity
• Italian food representations on social media
• Molisan dialect literature

Expert In:

• Global fashion marketing and branding
• Consumer behaviour and identity
• Culture and creativity
• eCommerce and social media strategy

Expert In:

• Digital branding
• 360/VR video
• Culture and creativity
• Data visualization

Expert In:

• Retail management and branding
• Employee and consumer perceptions of brands
• Employee-based brand equity on Instagram
• Category management decision-making drivers

Expert In:

• Marketing approaches in branding and pricing
• Culture and creativity
• Food apps and mobile apps
• Food, beverage and alcohol marketing

Expert In:

• COVID-19 communication, branding and signs
• Consumer adoption of incumbent technologies
• Consumer adoption of replacement technologies
• Consumer behaviour

Expert In:

• Employee brand equity on Instagram
• Culture and creativity
• Gender gaps in financial literacy
• Inter-organizational trust