Shadma Shahid's research is focused on two key areas. The first involves understanding the psychological motives that drive luxury consumption. The second focuses on how technological innovations are transforming customer engagement and customer experience.
Professor Shahid holds a Post...
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Shadma Shahid's research is focused on two key areas. The first involves understanding the psychological motives that drive luxury consumption. The second focuses on how technological innovations are transforming customer engagement and customer experience.
Professor Shahid holds a Postdoc in Marketing from Brock University, Canada, and a PhD in Marketing from Jamia Millia University, India.
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