Shadma Shahid

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Assistant Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario shadma.shahid@torontomu.ca Office: (416) 979-5000 ext. 540039

Bio/Research

Shadma Shahid's research is focused on two key areas. The first involves understanding the psychological motives that drive luxury consumption. The second focuses on how technological innovations are transforming customer engagement and customer experience.

Professor Shahid holds a Post...


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Bio/Research

Shadma Shahid's research is focused on two key areas. The first involves understanding the psychological motives that drive luxury consumption. The second focuses on how technological innovations are transforming customer engagement and customer experience.

Professor Shahid holds a Postdoc in Marketing from Brock University, Canada, and a PhD in Marketing from Jamia Millia University, India.


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