Expert In:

• Marketing
• Ethics
• Leadership
• Organizational behaviour

Expert In:

• Marketing
• Consumer behaviour
• Luxury consumption
• New technology

Expert In:

• Marketing communication
• Marketing management
• Consumer decision-making
• Consumer psychology

Expert In:

• Digital marketing
• Marketing principles
• Consumer well-being
• Food consumption

Expert In:

• Marketing
• Hospitality marketing
• Tourism marketing
• Consumer behaviour

Expert In:

• Marketing management
• Consumer behaviour
• Crowdfunding
• Culture and creativity

Expert In:

• Food marketing issues in Canada
• Marketing of food and beverages to children
• Nutrition marketing of foods
• Canadian obesity and prevention

Expert In:

• Marketing communication
• Services marketing
• Business management
• Consumer neuroscience

Expert In:

• Marketing pedagogy
• Communication, including verbal and non-verbal
• Disintermediation
• Electronic information

Expert In:

• Marketing management
• Consumer behaviour
• Contagion
• Food preferences and aversions (psychological bias)

Expert In:

• Marketing and consumer motivations
• Corporate social responsibility
• Environmental management
• Islands

Expert In:

• Food, beverage and alcohol marketing
• Marketing approaches in branding and pricing
• Next generation marketing approaches
• Culture and creativity

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• Marketing and tourist motivations
• Consumer behaviour related to festivals
• Crisis management and tourism
• Hospitality and tourism management

Expert In:

• Marketing management
• Services marketing
• Consumer adoption of incumbent technologies
• Consumer adoption of replacement technologies

Expert In:

• Digital marketing
• Social media marketing
• Consumer and buyer behaviour
• Consumer self-identity

Expert In:

• Cross-cultural marketing
• Gender
• Mindfulness
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Expert In:

• Social media marketing
• Business management
• Innovative teaching and learning formats
• Online privacy

Expert In:

• Digital marketing
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• Consumer behaviour
• Emerging markets

Expert In:

• Destination marketing
• Social media marketing by North American hotels
• Airbnb pricing and listings
• Communication theory

Expert In:

• Sales and marketing
• International business
• International sales
• Sales success

Expert In:

• Transmedia marketing
• Canadian cultural sector
• Canadian media production
• Creative and commercial innovation

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• Business-to-business (B2B) marketing
• B2B relationships
• Business relationships
• Consumer preferences on cloud-based services

Expert In:

• Global fashion marketing and branding
• Consumer behaviour and identity
• Culture and creativity
• eCommerce and social media strategy

Expert In:

• Sport marketing
• Sport and social impact
• Sport business strategy
• Sport media consumption habits

Expert In:

• Destination marketing
• City building
• Culture and Creativity
• Immigration and settlement

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• Tourism marketing
• Corporate social responsibility
• Culture & creativity
• Destination management

Expert In:

• Influencer marketing
• Branding
• Consumer and producer perspectives
• Culture and creativity

Expert In:

• Social media marketing
• Employee brand equity on Instagram
• Gender gaps in financial literacy
• Inter-organizational trust

Expert In:

• Retailer marketing strategies
• Branding strategies
• Consumer shopping experiences
• Electronic commerce (eCommerce)

Expert In:

• Sensory marketing
• Consumer behaviour
• Consumer networks
• Consumer psychology

Expert In:

• Applications in bioinformatics, finance and marketing
• Algorithm design
• Big data analytics
• Digital media and technology