Expert In:

• Consumer psychology
• Consumer decision-making
• How political ideology affects consumer behaviour
• Marketing communication

Expert In:

• Consumer psychology
• Consumer behaviour
• Consumer networks
• Culture and creativity

Expert In:

• Consumer psychology
• Consumer adoption of incumbent technologies
• Consumer behaviour
• Consumer adoption of replacement technologies

Expert In:

• Consumer behaviour
• Food preferences and aversions (psychological bias)
• Marketing management
• Role that social judgments play in consumption