Expert In:

• Social media marketing
• Business management
• Innovative teaching and learning formats
• Online privacy

Expert In:

• Social media marketing
• Digital marketing
• Consumer and buyer behaviour
• Consumer self-identity

Expert In:

• Social media marketing
• Culture and creativity
• Employee brand equity on Instagram
• Gender gaps in financial literacy

Expert In:

• Social media marketing by North American hotels
• Destination marketing
• Social networking
• Airbnb pricing and listings

Expert In:

• Influencer marketing
• Social media
• Branding
• Consumer and producer perspectives

Expert In:

• Sport and social impact
• Sport marketing
• Sport media consumption habits
• Culture and creativity

Expert In:

• eCommerce and social media strategy
• Global fashion marketing and branding
• Consumer behaviour and identity
• Culture and creativity

Expert In:

• Food, beverage and alcohol marketing
• Next generation marketing approaches
• Social media's influence on consumer decisions
• Culture and creativity